As a marketing business, it's easy to spend most of the time talking about websites, social media, SEO and digital strategy. These are all incredibly important parts of growing a business - but they're not the whole picture. A couple of weeks ago, we attended the County Meath Chamber Business Showcase, and after the event, it gave us a chance to reflect on why networking events...
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In today’s fast-paced, digital-first world, hospitality and tourism businesses need to do more than just offer a great service or location. They need to stand out online, attract the right customers, and build lasting connections that drive loyalty. This is where digital marketing comes in—a powerful tool to elevate your brand and grow your business in 2024. At Back Office Marketing, we specialise in helping hospitality...
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Restrictions have started to ease as of today, 26th April 2021. Outdoor visitor attractions and outdoor sporting activities can recommence with some conditions. We are expecting an announcement from government on Thursday as to when the rest of hospitality and tourism businesses can reopen. The presumption from many within industry is outdoor dining will open first. So what’s the best way to market your outdoor...
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Last January we wrote a blog on the Great recovery in the Great Outdoors. Seeing as we are still waiting on a roadmap for reopening, it seems more and more likely that the outdoors is where it will be this year in regards tourism this year. Over the past number of months we have seen more and more funding provided for new greenways, walking trails...
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Video marketing has been around for a long time. Longer than we may think. In 1941 Bulova (A watch and clock manufacturer) ran the first ever commercial on TV during a Yankee game. They spent $4 on it. Fast forward to 2021 and video makes up over 80% of all traffic on the internet today. If it isn’t already, video should be a big part of...
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5 Tips to get the most out of your social media. Its Friday. I’m working from home, and I am trying to think of some engaging content to put on my clients social media pages for the weekend. We are in the middle of lock down part 3 and we know that people are consuming content on social media channels more than ever. But what are...
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