In today's crowded marketplace, building an authentic connection with your target audience is paramount. One effective way to achieve this is by leveraging trend analysis. Going beyond surface-level observations, trend analysis delves into the underlying values and beliefs driving consumer behavior. By aligning your brand with relevant trends that resonate with your audience, you can establish an authentic connection that builds trust and loyalty. In...
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Search Engine Optimization (SEO) is a crucial part of any successful online marketing strategy. It involves optimizing your website to improve its ranking in search engine results pages (SERPs), which can lead to increased visibility, traffic, and conversions. Here are some tips and advice for optimizing your website for search engines: Conduct Keyword Research Start by conducting keyword research to identify the most relevant and high-traffic...
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Social media has revolutionized the way we communicate and interact with each other. It has also transformed the way businesses market their products and services. With the widespread use of social media platforms like Facebook, Twitter, Instagram, LinkedIn and Tik Tok, businesses can now reach a vast audience and engage with them in a way that was not possible before. So, how can you utilize social...
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The importance of having an up-to-date Google Business Profile (formerly Google My Business) has never been more important. Your customers are using Google for everything these days and searching for businesses is one of the top activities. If you aren’t up to date- you won’t be found. On a recent trip to the USA, we used Google daily to look for restaurants, opening times for parks,...
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ChatGPT is a computer program that can generate human-like text responses to questions or prompts. The primary goal of ChatGPT is to enable users to have a conversational experience with a machine. The model is trained on massive amounts of text data, making it capable of generating responses to a wide range of questions and topics. The text generated by ChatGPT can be used for various applications,...
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Its not the start to 2022 that we had hoped for with Covid 19 case numbers at an all time high. Hospitality and tourism businesses around the country are finding it hard to operate with little or no staff and demand is also low. We are however, in a much better position than we were this time last year. No new restrictions have come into...
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2021- what a year. Filled with lots of frustrations, cancellations, busy times, staff shortages, restrictions, and everything in between. I’m sure there have been many marketing plans written, then rewritten. Many sales forecasts thrown in the bin and hair pulled out. But we got through it. The government put good supports in place and dare I say it we are heading into 2022 a lot...
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HubSpot shared its most important statistics in email marketing recently. There are more than 4 billion daily users worldwide, 78% of email marketers have seen an increase in email engagement over the last 12 months and 74% of baby boomers (people aged 55+) think email is the most personal channel to communicate with brands. But how important is email marketing in Tourism and Hospitality in...
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Marketing for Midterm The summer school holidays are coming to an end and most of us in the hospitality and tourism industry will be turning our heads towards plans for the midterm break in October. We were in a similar position last year where the industry was open, domestic tourism in Ireland was doing ok and there was hope in the horizon for pubs to reopen....
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It’s been in the news A LOT recently. The hospitality and tourism industry are suffering from a massive shortage in staff. Many reasons are being blamed for this shortage. An unreliable industry, staff retraining elsewhere, the PUP payment and much more. Our industry needs to act now in retaining and recruiting staff if we are to return to normal service. Any service business will know...
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