Navan, Co. Meath

Ireland

+353 - 872368445

info@backofficems.ie

Marketing

The wedding industry in Ireland was estimated to be worth €3.2 billion pre Covid. With on-going restrictions and so much uncertainty in regards to future planning, this figure will have dropped significantly. But weddings are still going ahead and are still a vital part of any hospitality industry- however small they may be. Smaller weddings are on the rise. The recent Weddings online survey stated...

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Last February, Failte Ireland held their “Survive to thrive webinar” (read our key take aways here). During the webinar, Paul Keeley, Director of regional development introduced the 5 key areas of focus for this team in 2021. One of these areas was making the best of urban outdoors. Under that pillar, Failte Ireland have announced the Outdoor Dining Enhancement Investment Scheme. Under this new outdoor...

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Last January we wrote a blog on the Great recovery in the Great Outdoors. Seeing as we are still waiting on a roadmap for reopening, it seems more and more likely that the outdoors is where it will be this year in regards tourism this year. Over the past number of months we have seen more and more funding provided for new greenways, walking trails...

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The government have been on a roll in the last few months releasing funding for the hospitality and tourism industry. The Tourism business continuity scheme, Small Business Assistance Scheme for Covid (SBASC), The employment wage subsidy scheme and the Covid restrictions support scheme. While these supports are very welcome to a struggling industry- some businesses cannot qualify for these schemes. The entertainment industry has been...

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Coffee Culture is not a new thing in Ireland. Coffee houses can be traced back to the 16th century in Ireland with the new wave of Coffee shops popping up in the 21st century. Perhaps the best known Coffee brand- Starbucks- arrived in Ireland in 2005. As of 2019 they had 83 premises. Fast forward a couple of years and the popularity of independent coffee...

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Back office Marketing

The importance of branding in the hospitality and tourism industry is evident in all marketing activities that businesses undertake. Brand logo’s, colours and design are used by the vast majority of us. We are all aware of a few big hotel and tourism brands in Ireland today. Centre Parks, Clayton Hotels, Maldron Hotels, Great National Hotels, Paddy Wagon Tours and lots more. But what do...

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St Patricks Day Marketing

Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...

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The Importance of video marketing

Video marketing has been around for a long time. Longer than we may think. In 1941 Bulova (A watch and clock manufacturer) ran the first ever commercial on TV during a Yankee game. They spent $4 on it. Fast forward to 2021 and video makes up over 80% of all traffic on the internet today. If it isn’t already, video should be a big part of...

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