Navan, Co. Meath

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13 Feb

Valu Carpets | Website Design

by Rebecca McCabe
in Optimization, Websites
Comments

Valu Carpets is dedicated to transforming homes and commercial spaces with its exquisite range of carpets, vinyl, wooden flooring, and LVTs. Based in County Monaghan with a focus on quality, craftsmanship, and unparalleled service, Valu Carpets has become a trusted name in the flooring industry. At the core of Valu Carpets is a team of skilled professionals with years of experience. From installation to repair, cleaning,...

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Marketing Trends for 2024
09 Jan

Helen’s Top 5 Marketing Trends for 2024

by Rebecca McCabe
in Advice, All, Marketing, Optimization, Technology, Trends, Uncategorised, Uncategorized
Comments

The marketing world is evolving at an unprecedented pace, challenging businesses to stay agile and embrace new trends. And 2024 is set to be no different. Recently our MD Helen sat down with the Meath Herald to provide a monthly article. They talked about all things marketing and predictions for 2024 trends. In case you missed it, we decided to share it here.   When sitting down...

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30 Jun

Enhancing Brand Authenticity: Trend Analysis

by Philip Mc Cormack
in Advice, Innovation, Marketing, Optimization, Sustainable, Trends, Uncategorized
Comments

In today's crowded marketplace, building an authentic connection with your target audience is paramount. One effective way to achieve this is by leveraging trend analysis. Going beyond surface-level observations, trend analysis delves into the underlying values and beliefs driving consumer behavior. By aligning your brand with relevant trends that resonate with your audience, you can establish an authentic connection that builds trust and loyalty. In...

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11 May

Unlock the Power of SEO (Search Engine Optimization)

by Philip Mc Cormack
in Advice, Innovation, Marketing, Optimization, Technology, Uncategorized
Comments

Search Engine Optimization (SEO) is a crucial part of any successful online marketing strategy. It involves optimizing your website to improve its ranking in search engine results pages (SERPs), which can lead to increased visibility, traffic, and conversions. Here are some tips and advice for optimizing your website for search engines:   Conduct Keyword Research Start by conducting keyword research to identify the most relevant and high-traffic...

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17 Apr

Social Media Pros & Cons – How Your Business Can Prosper

by Philip Mc Cormack
in Advice, All, Ideas, Innovation, Marketing, Optimization, Technology, Trending, Trends
Comments

Social media has revolutionized the way we communicate and interact with each other. It has also transformed the way businesses market their products and services. With the widespread use of social media platforms like Facebook, Twitter, Instagram, LinkedIn and Tik Tok, businesses can now reach a vast audience and engage with them in a way that was not possible before.   So, how can you utilize social...

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10 Apr

Is your Google Business Profile up to date?

by Helen Leddy
in Advice, Ideas, Marketing, Mobile, Optimization, Technology, Trends
Comments

The importance of having an up-to-date Google Business Profile (formerly Google My Business) has never been more important. Your customers are using Google for everything these days and searching for businesses is one of the top activities. If you aren’t up to date- you won’t be found. On a recent trip to the USA, we used Google daily to look for restaurants, opening times for parks,...

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15 Feb

ChatGPT

by Philip Mc Cormack
in Ideas, Innovation, Marketing, Optimization, Technology, Trending
Comments

ChatGPT is a computer program that can generate human-like text responses to questions or prompts.   The primary goal of ChatGPT is to enable users to have a conversational experience with a machine. The model is trained on massive amounts of text data, making it capable of generating responses to a wide range of questions and topics.     The text generated by ChatGPT can be used for various applications,...

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07 Jan

My top 5 tactics to get your business booming in 2022

by Helen Leddy
in Advice, Ideas, Innovation, Marketing, Optimization, Technology, Trends
Comments

Its not the start to 2022 that we had hoped for with Covid 19 case numbers at an all time high. Hospitality and tourism businesses around the country are finding it hard to operate with little or no staff and demand is also low. We are however, in a much better position than we were this time last year. No new restrictions have come into...

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03 Jan

Our top 5 marketing trends for 2022

by Helen Leddy
in Advice, Ideas, Innovation, Marketing, Optimization, Sustainable, Technology, Trending, Trends
Comments

2021- what a year. Filled with lots of frustrations, cancellations, busy times, staff shortages, restrictions, and everything in between. I’m sure there have been many marketing plans written, then rewritten. Many sales forecasts thrown in the bin and hair pulled out. But we got through it. The government put good supports in place and dare I say it we are heading into 2022 a lot...

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13 Sep

The importance of email marketing for tourism and hospitality businesses

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Membership, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

HubSpot shared its most important statistics in email marketing recently. There are more than 4 billion daily users worldwide, 78% of email marketers have seen an increase in email engagement over the last 12 months and 74% of baby boomers (people aged 55+) think email is the most personal channel to communicate with brands. But how important is email marketing in Tourism and Hospitality in...

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