You can have a great product, an excellent service and a strong marketing strategy — but if you're putting your message in front of the wrong people, your marketing is unlikely to deliver the results you want. One of the most important parts of effective marketing is understanding who you're actually trying to reach. Your target audience isn't simply "everyone who could buy from us". In reality,...
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When someone searches for a business, service or product near them, Google is often the first place they turn. Whether someone is looking for a restaurant for dinner, a local accountant, a hairdresser, a hotel or a business offering a particular service, your Google Business Profile can be one of the first things they see. For local businesses, this makes your Google Business Profile an incredibly valuable...
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When you're running a business, it's easy to focus on the products you sell or the services you provide. But the reality is, customers often have plenty of options. So, what makes them choose your business over the one down the road? I'm Helen Leddy, Managing Director of Back Office Marketing. We work with small and medium-sized businesses across Ireland, specialising in hospitality and tourism, and...
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With Púca Festival 2026 returning to Trim and Athboy from 29th October to 1st November, now is the perfect time for local businesses to start preparing their marketing strategy. Every year, the festival attracts thousands of visitors to County Meath to celebrate Ireland's ancient traditions of Samhain through spectacular performances, music, storytelling, food experiences and cultural events. For accommodation providers, restaurants, cafés, pubs, retailers and tourism...
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In today's competitive marketplace, having a great product or delivering excellent customer service isn't always enough. Customers research businesses online long before they make contact, and the impression they form in those first few moments can determine whether they choose you or a competitor. At Back Office Marketing, we work with small and medium-sized businesses across Ireland, specialising in hospitality and tourism. While every business is...
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As a marketing business, it's easy to spend most of the time talking about websites, social media, SEO and digital strategy. These are all incredibly important parts of growing a business - but they're not the whole picture. A couple of weeks ago, we attended the County Meath Chamber Business Showcase, and after the event, it gave us a chance to reflect on why networking events...
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When every post, ad and email is fighting for attention, the brands that win aren’t the loudest, they’re the ones that know exactly who they’re speaking to. Whether you run a boutique hotel on the Wild Atlantic Way or a city‑centre café with big ambitions, understanding your target market turns guesswork into growth. At Back Office Marketing, we understand the importance of it. 1. Know Who You’re...
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Email marketing is still one of the most effective ways to connect with your audience, build trust, and drive real results. At Back Office Marketing, email is never an afterthought. It’s a key part of our strategy when we’re helping businesses grow online. Done right, it becomes the bridge between interest and action, and we’ve seen firsthand how powerful that bridge can be. So what’s the secret?...
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If you’ve spent any time on Instagram or Facebook lately, you’ve probably noticed more accounts with a blue tick beside their name. Once reserved for celebrities and major brands, Meta’s verification badge is now available to anyone who subscribes to Meta Verified. But is it worth it for small businesses? Let’s break down what’s included, what’s changing, and whether you should consider signing up. What Is Meta Verified? Meta...
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Every day, people scroll past hundreds of posts without giving them a second glance. The challenge? Making them pause long enough to connect with your content. In the fast-paced world of digital marketing, attention is the first hurdle. If you can’t grab it, nothing else matters. That’s why knowing how to stop the scroll isn’t just helpful, it’s essential. Here are four key strategies we use at...
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