As a marketing business, it's easy to spend most of the time talking about websites, social media, SEO and digital strategy. These are all incredibly important parts of growing a business - but they're not the whole picture. A couple of weeks ago, we attended the County Meath Chamber Business Showcase, and after the event, it gave us a chance to reflect on why networking events...
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Artificial Intelligence (AI) has become one of the biggest talking points in the marketing world over the last few years. From generating social media captions to creating marketing plans, blogs, and graphics, AI tools are helping businesses save time and streamline their marketing efforts. At Back Office Marketing, we regularly use AI-powered tools to support our work and improve efficiency for our clients. However, while AI...
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When every post, ad and email is fighting for attention, the brands that win aren’t the loudest, they’re the ones that know exactly who they’re speaking to. Whether you run a boutique hotel on the Wild Atlantic Way or a city‑centre café with big ambitions, understanding your target market turns guesswork into growth. At Back Office Marketing, we understand the importance of it. 1. Know Who You’re...
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Email marketing is still one of the most effective ways to connect with your audience, build trust, and drive real results. At Back Office Marketing, email is never an afterthought. It’s a key part of our strategy when we’re helping businesses grow online. Done right, it becomes the bridge between interest and action, and we’ve seen firsthand how powerful that bridge can be. So what’s the secret?...
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As we step into 2025, the tourism and hospitality sectors are poised to embrace transformative marketing trends that will redefine guest engagement and service delivery. Here are the top five marketing trends set to shape the industry this year: Artificial Intelligence (AI) Integration AI continues to revolutionise the hospitality industry by enhancing personalisation and operational efficiency. Hotels and travel companies are leveraging AI to analyse...
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In today’s fast-paced, digital-first world, hospitality and tourism businesses need to do more than just offer a great service or location. They need to stand out online, attract the right customers, and build lasting connections that drive loyalty. This is where digital marketing comes in—a powerful tool to elevate your brand and grow your business in 2024. At Back Office Marketing, we specialise in helping hospitality...
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Marketing for reopening It’s the news that we have all been waiting for. Hospitality and Tourism businesses are set to reopen from the 02nd of June in Ireland. After a long stressful 5 months thwarted by restrictions, businesses are hoping that this time they can open- and stay open. However, international visitors will not be back in Ireland for a while so hospitality and tourism businesses...
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Restrictions have started to ease as of today, 26th April 2021. Outdoor visitor attractions and outdoor sporting activities can recommence with some conditions. We are expecting an announcement from government on Thursday as to when the rest of hospitality and tourism businesses can reopen. The presumption from many within industry is outdoor dining will open first. So what’s the best way to market your outdoor...
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Promoting your sustainability efforts as a tourism and hospitality business may not be up there on a list of priorities prior to reopening. However, it is still something that your customers and guests care about. Probably even more so than before the Covid 19 pandemic. The vast majority of Tourism and hospitality business have already put sustainable practices and processes into effect- but they are...
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Last January we wrote a blog on the Great recovery in the Great Outdoors. Seeing as we are still waiting on a roadmap for reopening, it seems more and more likely that the outdoors is where it will be this year in regards tourism this year. Over the past number of months we have seen more and more funding provided for new greenways, walking trails...
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