In today’s fast-paced, digital-first world, hospitality and tourism businesses need to do more than just offer a great service or location. They need to stand out online, attract the right customers, and build lasting connections that drive loyalty. This is where digital marketing comes in—a powerful tool to elevate your brand and grow your business in 2024. At Back Office Marketing, we specialise in helping hospitality...
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Promoting your sustainability efforts as a tourism and hospitality business may not be up there on a list of priorities prior to reopening. However, it is still something that your customers and guests care about. Probably even more so than before the Covid 19 pandemic. The vast majority of Tourism and hospitality business have already put sustainable practices and processes into effect- but they are...
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Video marketing has been around for a long time. Longer than we may think. In 1941 Bulova (A watch and clock manufacturer) ran the first ever commercial on TV during a Yankee game. They spent $4 on it. Fast forward to 2021 and video makes up over 80% of all traffic on the internet today. If it isn’t already, video should be a big part of...
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5 Tips to get the most out of your social media. Its Friday. I’m working from home, and I am trying to think of some engaging content to put on my clients social media pages for the weekend. We are in the middle of lock down part 3 and we know that people are consuming content on social media channels more than ever. But what are...
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