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Business Continuity Tag

03 May

Marketing for reopening

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Marketing for reopening It’s the news that we have all been waiting for. Hospitality and Tourism businesses are set to reopen from the 02nd of June in Ireland. After a long stressful 5 months thwarted by restrictions, businesses are hoping that this time they can open- and stay open. However, international visitors will not be back in Ireland for a while so hospitality and tourism businesses...

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Marketing outdoors
26 Apr

How to market your outdoor activities

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Restrictions have started to ease as of today, 26th April 2021. Outdoor visitor attractions and outdoor sporting activities can recommence with some conditions. We are expecting an announcement from government on Thursday as to when the rest of hospitality and tourism businesses can reopen. The presumption from many within industry is outdoor dining will open first. So what’s the best way to market your outdoor...

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14 Apr

Our top tips for Marketing your wedding business

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Membership, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

The wedding industry in Ireland was estimated to be worth €3.2 billion pre Covid. With on-going restrictions and so much uncertainty in regards to future planning, this figure will have dropped significantly. But weddings are still going ahead and are still a vital part of any hospitality industry- however small they may be. Smaller weddings are on the rise. The recent Weddings online survey stated...

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05 Apr

Failte Irelands Outdoor dining grant opens on the 12th of April

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Last February, Failte Ireland held their “Survive to thrive webinar” (read our key take aways here). During the webinar, Paul Keeley, Director of regional development introduced the 5 key areas of focus for this team in 2021. One of these areas was making the best of urban outdoors. Under that pillar, Failte Ireland have announced the Outdoor Dining Enhancement Investment Scheme. Under this new outdoor...

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24 Mar

The Live performance support scheme is open for applications

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Optimization, Technology, Trends
Comments

The government have been on a roll in the last few months releasing funding for the hospitality and tourism industry. The Tourism business continuity scheme, Small Business Assistance Scheme for Covid (SBASC), The employment wage subsidy scheme and the Covid restrictions support scheme. While these supports are very welcome to a struggling industry- some businesses cannot qualify for these schemes. The entertainment industry has been...

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St Patricks Day Marketing
22 Feb

Marketing St Patricks Day in Lockdown

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Mobile, Optimization, Technology, Trends, Uncategorized
Comments

Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...

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02 Feb

Fáilte Irelands “Survive to Thrive” Webinar- our key take-aways.

by Helen Leddy
in All, Conference, Marketing, Optimization, Technology, Trends, Uncategorized
Comments

Fáilte Irelands Survive to Thrive Webinar- our key take-aways. The 1st of February is known on the Celtic Irish Calendar as the first day of Spring. A symbolic date as it creates a mindset that the greys of winter are behind us and better days lie ahead. A perfect day for Fáilte Irelands industry webinar where they shared with over 5000 attendees their plans for 2021....

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26 Jan

Back Office Marketing launches to ensure post Covid Recovery

by Helen Leddy
in All, Optimization
Comments

In the midst of another lockdown, Helen Leddy, a known hospitality marketing professional, has launched “Back Office Marketing”, a consultancy to help hospitality and tourism businesses with their marketing needs. With businesses at a stand-still around the country, Helen is offering no-obligation consultations to businesses to help them with their sales and marketing plans during and post Covid, social media strategies, online strategies and much...

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22 Jan

Build Back Better- our key takeaways

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Membership, Optimization, Sustainable, Trending, Trends
Comments

Build Back Better- Sustainable Travel annual conference- our key takeaways. Sustainable living and travel has come to the fore in many conversations over the past number of years. Being kinder to our planet, reducing our carbon footprint and becoming more conscious of our choices. Have these conversations changed over the past 10 months of the Covid 19 pandemic? Absolutely not and if anything, customers and guests...

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Business Continuity
06 Jan

5 tips for business continuity in the Covid age

by Helen Leddy
in Advice, All, Ideas, Marketing, Optimization, Uncategorized
Comments

2020 was a devasting year for tourism businesses across the world. Whether you were depending on domestic, international or corporate business, the effects of the Covid 19 pandemic were felt everywhere. In Ireland -restaurants, bars, hotels and tourism activities were closed for a total of 6 months and the 3rd lockdown in December came as another blow for these industries. ...

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