Coffee Culture is not a new thing in Ireland. Coffee houses can be traced back to the 16th century in Ireland with the new wave of Coffee shops popping up in the 21st century. Perhaps the best known Coffee brand- Starbucks- arrived in Ireland in 2005. As of 2019 they had 83 premises. Fast forward a couple of years and the popularity of independent coffee...
Read More
During the last three Covid 19 lockdowns a lot of us have been completing online courses or promoting our staff to do the same. But how do we know which ones are the best? Recently a friend of mine from Cork contacted me and asked me if I knew the best social media courses out there that don’t cost an arm and a leg. I...
Read More
The importance of branding in the hospitality and tourism industry is evident in all marketing activities that businesses undertake. Brand logo’s, colours and design are used by the vast majority of us. We are all aware of a few big hotel and tourism brands in Ireland today. Centre Parks, Clayton Hotels, Maldron Hotels, Great National Hotels, Paddy Wagon Tours and lots more. But what do...
Read More
Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...
Read More
Our top 5 tips on how to ramp up your sales! Do you remember Mothers Day 2020? We had just gone into full lockdown and lots of Mammy’s missed out on a day out with their kids. Did we ever think that we would be in lockdown again for Mothers Day 2021. Definitely not. However this year we have a little bit more time to plan...
Read More
Video marketing has been around for a long time. Longer than we may think. In 1941 Bulova (A watch and clock manufacturer) ran the first ever commercial on TV during a Yankee game. They spent $4 on it. Fast forward to 2021 and video makes up over 80% of all traffic on the internet today. If it isn’t already, video should be a big part of...
Read More
Fáilte Irelands Survive to Thrive Webinar- our key take-aways. The 1st of February is known on the Celtic Irish Calendar as the first day of Spring. A symbolic date as it creates a mindset that the greys of winter are behind us and better days lie ahead. A perfect day for Fáilte Irelands industry webinar where they shared with over 5000 attendees their plans for 2021....
Read More
In the midst of another lockdown, Helen Leddy, a known hospitality marketing professional, has launched “Back Office Marketing”, a consultancy to help hospitality and tourism businesses with their marketing needs. With businesses at a stand-still around the country, Helen is offering no-obligation consultations to businesses to help them with their sales and marketing plans during and post Covid, social media strategies, online strategies and much...
Read More
Build Back Better- Sustainable Travel annual conference- our key takeaways. Sustainable living and travel has come to the fore in many conversations over the past number of years. Being kinder to our planet, reducing our carbon footprint and becoming more conscious of our choices. Have these conversations changed over the past 10 months of the Covid 19 pandemic? Absolutely not and if anything, customers and guests...
Read More
This must be the longest January in history. Irelands Covid cases are the worst in the world and with our numbers still so high nobody knows when we might see hospitality and tourism businesses fully reopen again. This is the time of year when so many of us would be putting our plans into place for Valentines, mid term break and working on our plans...
Read More