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Marketing Mothers Day in Lockdown

Marketing Mothers Day in Lockdown

Our top 5 tips on how to ramp up your sales!

Do you remember Mothers Day 2020? We had just gone into full lockdown and lots of Mammy’s missed out on a day out with their kids. Did we ever think that we would be in lockdown again for Mothers Day 2021. Definitely not. However this year we have a little bit more time to plan for Mothers Day at home. We have already seen lots of retail businesses promoting their packages online. So what can tourism and hospitality businesses promote to bring in a bit of cash? Here at Back Office Marketing we have come up with 5 tips to make marketing Mothers Day in Lockdown a bit easier.

Mothers day voucher

  1. Keep it simple.

The best thing that you can do to promote Mothers Day in your business is to offer easy to buy vouchers, packages and take away offerings. Develop a specific landing page for your offers with easy links to buy. Daddy’s buying something for Mammy or kids wanting a last minute gift often have little time on their hands and want a quick solution. Think Vouchers, afternoon tea takeaway, takeaway with flowers etc.


  1. Get people engaging with a competition.

Start a competition for the best Mammy, Mum or Mam among your followers on social media. Send the competition to your email database and ask them to contribute stories and pictures of why they think their Mammy is the best. Use all of this User generated content to get more followers and spread the word on your Mothers Day offerings. Make sure you have a really snazzy prize to share. Check out our blog post on how to get the most out of your social media.

  1. Collaborate with local businesses.

The best way to add value to a package is to collaborate with other businesses in your area. Think of packaging up a gift from a local beautician’s with your Mothers Day Takeaway, or a voucher for your business along with a voucher for a facial at another business. Support your local hairdressers, clothes boutiques etc.


  1. Make a video and involve the entire team

Mothers day was always a busy day in hotels, restaurants and gastro pubs. A lot of your customers would have been regular customers so why not make a video with the team to let them know you are still there and looking forward to welcoming them back soon. I love this one from Ballykisteen Hotel and Golf resort from a few years back. Check out our blog post on the importance of video in marketing your business.


  1. Create a full Mothers Day Pamper Hamper

A lot of your customers have been saving. People will not be afraid to spend a bit of money on something amazing for their Mothers or wives. And we all know that Mothers deserve it at the moment. So why not get creative and come up with a complete Mothers Day Hamper- maybe a breakfast, lunch and treat take-away hamper that your customers can produce to her that morning. Think fancy local produce and local chocolates along with a take-away lunch. A voucher hamper with local cosmetics, cocktail making kits from the bar or specially branded coffee cups etc. I love the Valentines hamper that the people over in Bosca Marcies created. It included branded mugs, coffee vouchers and a branded hat! Think outside the box!

There is money to be made over lockdown in the hospitality and tourism industry and remember all of these activities will keep you in peoples minds when restrictions ease. Stayed tuned for our tips for St Patricks Day next week!

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For help with any of your marketing activities contact Helen on

Helen Leddy

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