The government have been on a roll in the last few months releasing funding for the hospitality and tourism industry. The Tourism business continuity scheme, Small Business Assistance Scheme for Covid (SBASC), The employment wage subsidy scheme and the Covid restrictions support scheme. While these supports are very welcome to a struggling industry- some businesses cannot qualify for these schemes. The entertainment industry has been...
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Coffee Culture is not a new thing in Ireland. Coffee houses can be traced back to the 16th century in Ireland with the new wave of Coffee shops popping up in the 21st century. Perhaps the best known Coffee brand- Starbucks- arrived in Ireland in 2005. As of 2019 they had 83 premises. Fast forward a couple of years and the popularity of independent coffee...
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During the last three Covid 19 lockdowns a lot of us have been completing online courses or promoting our staff to do the same. But how do we know which ones are the best? Recently a friend of mine from Cork contacted me and asked me if I knew the best social media courses out there that don’t cost an arm and a leg. I...
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The importance of branding in the hospitality and tourism industry is evident in all marketing activities that businesses undertake. Brand logo’s, colours and design are used by the vast majority of us. We are all aware of a few big hotel and tourism brands in Ireland today. Centre Parks, Clayton Hotels, Maldron Hotels, Great National Hotels, Paddy Wagon Tours and lots more. But what do...
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Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...
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Our top 5 tips on how to ramp up your sales! Do you remember Mothers Day 2020? We had just gone into full lockdown and lots of Mammy’s missed out on a day out with their kids. Did we ever think that we would be in lockdown again for Mothers Day 2021. Definitely not. However this year we have a little bit more time to plan...
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ITIC Leading the Tourism Recovery conference 2021. The 10th of February 2021. The weather is baltic with a constant threat of snow, we have just come out of the longest January in history, the annual Irish Tourism Industry Confederation conference was broadcasted today virtually over Vimeo and we are still in lockdown. Lockdown 3 to be exact. Holding an annual conference can be a feat in itself...
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Video marketing has been around for a long time. Longer than we may think. In 1941 Bulova (A watch and clock manufacturer) ran the first ever commercial on TV during a Yankee game. They spent $4 on it. Fast forward to 2021 and video makes up over 80% of all traffic on the internet today. If it isn’t already, video should be a big part of...
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Fáilte Irelands Survive to Thrive Webinar- our key take-aways. The 1st of February is known on the Celtic Irish Calendar as the first day of Spring. A symbolic date as it creates a mindset that the greys of winter are behind us and better days lie ahead. A perfect day for Fáilte Irelands industry webinar where they shared with over 5000 attendees their plans for 2021....
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In the midst of another lockdown, Helen Leddy, a known hospitality marketing professional, has launched “Back Office Marketing”, a consultancy to help hospitality and tourism businesses with their marketing needs. With businesses at a stand-still around the country, Helen is offering no-obligation consultations to businesses to help them with their sales and marketing plans during and post Covid, social media strategies, online strategies and much...
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