In today’s fast-paced, digital-first world, hospitality and tourism businesses need to do more than just offer a great service or location. They need to stand out online, attract the right customers, and build lasting connections that drive loyalty. This is where digital marketing comes in—a powerful tool to elevate your brand and grow your business in 2024. At Back Office Marketing, we specialise in helping hospitality...
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Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...
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Video marketing has been around for a long time. Longer than we may think. In 1941 Bulova (A watch and clock manufacturer) ran the first ever commercial on TV during a Yankee game. They spent $4 on it. Fast forward to 2021 and video makes up over 80% of all traffic on the internet today. If it isn’t already, video should be a big part of...
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