Email marketing is still one of the most effective ways to connect with your audience, build trust, and drive real results. At Back Office Marketing, email is never an afterthought. It’s a key part of our strategy when we’re helping businesses grow online. Done right, it becomes the bridge between interest and action, and we’ve seen firsthand how powerful that bridge can be. So what’s the secret?...
Read More
As we step into 2025, the tourism and hospitality sectors are poised to embrace transformative marketing trends that will redefine guest engagement and service delivery. Here are the top five marketing trends set to shape the industry this year: Artificial Intelligence (AI) Integration AI continues to revolutionise the hospitality industry by enhancing personalisation and operational efficiency. Hotels and travel companies are leveraging AI to analyse...
Read More
In today’s fast-paced, digital-first world, hospitality and tourism businesses need to do more than just offer a great service or location. They need to stand out online, attract the right customers, and build lasting connections that drive loyalty. This is where digital marketing comes in—a powerful tool to elevate your brand and grow your business in 2024. At Back Office Marketing, we specialise in helping hospitality...
Read More
At Back Office Marketing, we pride ourselves on crafting websites that not only look great but also deliver a seamless and user-friendly experience. Recently, we had the pleasure of working with Johnsfort, a unique Irish farm stay that offers private tours of Ireland, and we’re excited to share the details of this project.
Our goal for Johnsfort was clear: to create a warm, welcoming, and easy-to-navigate website that would immerse visitors in the authentic Irish farm experience. We wanted to capture the essence of the countryside while making it easy for potential guests to explore everything Johnsfort has to offer—from their charming accommodations to the unique private tours around Ireland.
Johnsfort offers two distinctive accommodations: Marianne’s Cottage and Bartholomew’s Loft. Each has its own charm and story, and we made sure the website reflected this. Marianne’s Cottage provides a cosy, traditional Irish farm stay, while Bartholomew’s Loft offers a spacious and rustic retreat. Both are perfect for guests seeking comfort and privacy amidst the natural beauty of the farm. The website highlights its features, from the self-catering facilities to the peaceful woodland surroundings, making it easy for potential guests to choose their ideal stay.
Johnsfort also offers tailor-made private tours that showcase some of Ireland’s most iconic landmarks, such as the Cliffs of Moher and Giant’s Causeway. We ensured these bespoke experiences were front and centre on the website, with clear information on what each tour entails, including transport, accommodation, and tour planning. Guests can now easily learn about the different tour options and book their dream Irish adventure directly through the site.
A big part of the Johnsfort experience is farm life. Guests can enjoy hands-on activities like feeding the animals, collecting fresh eggs, and even learning to bake traditional brown bread. We highlighted the unique aspects of the Farm Stay experience by integrating beautiful visuals and clear descriptions of the farm’s residents—hens, goats, sheep, and the beloved Highland cows. This allows guests to get a true sense of the authentic farm experience awaiting them.
One of the key elements of Johnsfort is the warm hospitality offered by its hosts. We included a dedicated section that introduces the hosts and their passion for sharing their farm and love for Ireland with their guests. This personal touch adds authenticity and helps potential visitors feel connected even before they arrive.
We ensured that the website design was as welcoming and authentic as the experience itself. The use of natural colours, clean lines, and beautiful imagery captured the charm and beauty of Johnsfort, while the seamless navigation made it easy for users to find exactly what they were looking for, whether it be accommodation options, tour details, guest experiences, or contact information.
SEO (Search Engine Optimisation) played a vital role in the development process. We optimised the website to ensure Johnsfort could be easily found by those searching for authentic Irish farm stays and private tours. The website now ranks well for relevant keywords, driving more organic traffic. We also integrated essential tools such as Google Analytics to track visitor behaviour and provided social media integration for easy sharing and interaction.
We were thrilled to deliver a website that not only met but exceeded Johnsfort’s expectations. The new site captures the spirit of this unique farm stay while providing a user-friendly experience that makes booking a breeze. We’re proud to say that the project was completed successfully, and the client is delighted with the results.
Read More
During the last three Covid 19 lockdowns a lot of us have been completing online courses or promoting our staff to do the same. But how do we know which ones are the best? Recently a friend of mine from Cork contacted me and asked me if I knew the best social media courses out there that don’t cost an arm and a leg. I...
Read More
Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...
Read More
In the midst of another lockdown, Helen Leddy, a known hospitality marketing professional, has launched “Back Office Marketing”, a consultancy to help hospitality and tourism businesses with their marketing needs. With businesses at a stand-still around the country, Helen is offering no-obligation consultations to businesses to help them with their sales and marketing plans during and post Covid, social media strategies, online strategies and much...
Read More
5 Tips to get the most out of your social media. Its Friday. I’m working from home, and I am trying to think of some engaging content to put on my clients social media pages for the weekend. We are in the middle of lock down part 3 and we know that people are consuming content on social media channels more than ever. But what are...
Read More