In today’s fast-paced, digital-first world, hospitality and tourism businesses need to do more than just offer a great service or location. They need to stand out online, attract the right customers, and build lasting connections that drive loyalty. This is where digital marketing comes in—a powerful tool to elevate your brand and grow your business in 2024. At Back Office Marketing, we specialise in helping hospitality...
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At Back Office Marketing, we pride ourselves on crafting websites that not only look great but also deliver a seamless and user-friendly experience. Recently, we had the pleasure of working with Johnsfort, a unique Irish farm stay that offers private tours of Ireland, and we’re excited to share the details of this project.
Our goal for Johnsfort was clear: to create a warm, welcoming, and easy-to-navigate website that would immerse visitors in the authentic Irish farm experience. We wanted to capture the essence of the countryside while making it easy for potential guests to explore everything Johnsfort has to offer—from their charming accommodations to the unique private tours around Ireland.
Johnsfort offers two distinctive accommodations: Marianne’s Cottage and Bartholomew’s Loft. Each has its own charm and story, and we made sure the website reflected this. Marianne’s Cottage provides a cosy, traditional Irish farm stay, while Bartholomew’s Loft offers a spacious and rustic retreat. Both are perfect for guests seeking comfort and privacy amidst the natural beauty of the farm. The website highlights its features, from the self-catering facilities to the peaceful woodland surroundings, making it easy for potential guests to choose their ideal stay.
Johnsfort also offers tailor-made private tours that showcase some of Ireland’s most iconic landmarks, such as the Cliffs of Moher and Giant’s Causeway. We ensured these bespoke experiences were front and centre on the website, with clear information on what each tour entails, including transport, accommodation, and tour planning. Guests can now easily learn about the different tour options and book their dream Irish adventure directly through the site.
A big part of the Johnsfort experience is farm life. Guests can enjoy hands-on activities like feeding the animals, collecting fresh eggs, and even learning to bake traditional brown bread. We highlighted the unique aspects of the Farm Stay experience by integrating beautiful visuals and clear descriptions of the farm’s residents—hens, goats, sheep, and the beloved Highland cows. This allows guests to get a true sense of the authentic farm experience awaiting them.
One of the key elements of Johnsfort is the warm hospitality offered by its hosts. We included a dedicated section that introduces the hosts and their passion for sharing their farm and love for Ireland with their guests. This personal touch adds authenticity and helps potential visitors feel connected even before they arrive.
We ensured that the website design was as welcoming and authentic as the experience itself. The use of natural colours, clean lines, and beautiful imagery captured the charm and beauty of Johnsfort, while the seamless navigation made it easy for users to find exactly what they were looking for, whether it be accommodation options, tour details, guest experiences, or contact information.
SEO (Search Engine Optimisation) played a vital role in the development process. We optimised the website to ensure Johnsfort could be easily found by those searching for authentic Irish farm stays and private tours. The website now ranks well for relevant keywords, driving more organic traffic. We also integrated essential tools such as Google Analytics to track visitor behaviour and provided social media integration for easy sharing and interaction.
We were thrilled to deliver a website that not only met but exceeded Johnsfort’s expectations. The new site captures the spirit of this unique farm stay while providing a user-friendly experience that makes booking a breeze. We’re proud to say that the project was completed successfully, and the client is delighted with the results.
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Marketing for reopening It’s the news that we have all been waiting for. Hospitality and Tourism businesses are set to reopen from the 02nd of June in Ireland. After a long stressful 5 months thwarted by restrictions, businesses are hoping that this time they can open- and stay open. However, international visitors will not be back in Ireland for a while so hospitality and tourism businesses...
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Promoting your sustainability efforts as a tourism and hospitality business may not be up there on a list of priorities prior to reopening. However, it is still something that your customers and guests care about. Probably even more so than before the Covid 19 pandemic. The vast majority of Tourism and hospitality business have already put sustainable practices and processes into effect- but they are...
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The wedding industry in Ireland was estimated to be worth €3.2 billion pre Covid. With on-going restrictions and so much uncertainty in regards to future planning, this figure will have dropped significantly. But weddings are still going ahead and are still a vital part of any hospitality industry- however small they may be. Smaller weddings are on the rise. The recent Weddings online survey stated...
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Last January we wrote a blog on the Great recovery in the Great Outdoors. Seeing as we are still waiting on a roadmap for reopening, it seems more and more likely that the outdoors is where it will be this year in regards tourism this year. Over the past number of months we have seen more and more funding provided for new greenways, walking trails...
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The government have been on a roll in the last few months releasing funding for the hospitality and tourism industry. The Tourism business continuity scheme, Small Business Assistance Scheme for Covid (SBASC), The employment wage subsidy scheme and the Covid restrictions support scheme. While these supports are very welcome to a struggling industry- some businesses cannot qualify for these schemes. The entertainment industry has been...
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Coffee Culture is not a new thing in Ireland. Coffee houses can be traced back to the 16th century in Ireland with the new wave of Coffee shops popping up in the 21st century. Perhaps the best known Coffee brand- Starbucks- arrived in Ireland in 2005. As of 2019 they had 83 premises. Fast forward a couple of years and the popularity of independent coffee...
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During the last three Covid 19 lockdowns a lot of us have been completing online courses or promoting our staff to do the same. But how do we know which ones are the best? Recently a friend of mine from Cork contacted me and asked me if I knew the best social media courses out there that don’t cost an arm and a leg. I...
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The importance of branding in the hospitality and tourism industry is evident in all marketing activities that businesses undertake. Brand logo’s, colours and design are used by the vast majority of us. We are all aware of a few big hotel and tourism brands in Ireland today. Centre Parks, Clayton Hotels, Maldron Hotels, Great National Hotels, Paddy Wagon Tours and lots more. But what do...
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