Navan, Co. Meath

Ireland

+353 - 872368445

info@backofficems.ie

mobile-logo

Innovation

Marketing outdoors
26 Apr

How to market your outdoor activities

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Restrictions have started to ease as of today, 26th April 2021. Outdoor visitor attractions and outdoor sporting activities can recommence with some conditions. We are expecting an announcement from government on Thursday as to when the rest of hospitality and tourism businesses can reopen. The presumption from many within industry is outdoor dining will open first. So what’s the best way to market your outdoor...

Read More
21 Apr

How to market your environmental sustainability efforts

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Membership, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Promoting your sustainability efforts as a tourism and hospitality business may not be up there on a list of priorities prior to reopening. However, it is still something that your customers and guests care about. Probably even more so than before the Covid 19 pandemic. The vast majority of Tourism and hospitality business have already put sustainable practices and processes into effect- but they are...

Read More
14 Apr

Our top tips for Marketing your wedding business

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Membership, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

The wedding industry in Ireland was estimated to be worth €3.2 billion pre Covid. With on-going restrictions and so much uncertainty in regards to future planning, this figure will have dropped significantly. But weddings are still going ahead and are still a vital part of any hospitality industry- however small they may be. Smaller weddings are on the rise. The recent Weddings online survey stated...

Read More
05 Apr

Failte Irelands Outdoor dining grant opens on the 12th of April

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Last February, Failte Ireland held their “Survive to thrive webinar” (read our key take aways here). During the webinar, Paul Keeley, Director of regional development introduced the 5 key areas of focus for this team in 2021. One of these areas was making the best of urban outdoors. Under that pillar, Failte Ireland have announced the Outdoor Dining Enhancement Investment Scheme. Under this new outdoor...

Read More
30 Mar

How to leverage Irelands Greenways for your business

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends, Uncategorized
Comments

Last January we wrote a blog on the Great recovery in the Great Outdoors. Seeing as we are still waiting on a roadmap for reopening, it seems more and more likely that the outdoors is where it will be this year in regards tourism this year. Over the past number of months we have seen more and more funding provided for new greenways, walking trails...

Read More
24 Mar

The Live performance support scheme is open for applications

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Optimization, Technology, Trends
Comments

The government have been on a roll in the last few months releasing funding for the hospitality and tourism industry. The Tourism business continuity scheme, Small Business Assistance Scheme for Covid (SBASC), The employment wage subsidy scheme and the Covid restrictions support scheme. While these supports are very welcome to a struggling industry- some businesses cannot qualify for these schemes. The entertainment industry has been...

Read More
15 Mar

The Rise and rise of the Coffee dock in Ireland

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Optimization, Sustainable, Trending, Trends
Comments

Coffee Culture is not a new thing in Ireland. Coffee houses can be traced back to the 16th century in Ireland with the new wave of Coffee shops popping up in the 21st century. Perhaps the best known Coffee brand- Starbucks- arrived in Ireland in 2005. As of 2019 they had 83 premises. Fast forward a couple of years and the popularity of independent coffee...

Read More
Back office Marketing
01 Mar

The importance of branded merchandise in Tourism and Hospitality Businesses

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Optimization, Sustainable, Trends
Comments

The importance of branding in the hospitality and tourism industry is evident in all marketing activities that businesses undertake. Brand logo’s, colours and design are used by the vast majority of us. We are all aware of a few big hotel and tourism brands in Ireland today. Centre Parks, Clayton Hotels, Maldron Hotels, Great National Hotels, Paddy Wagon Tours and lots more. But what do...

Read More
St Patricks Day Marketing
22 Feb

Marketing St Patricks Day in Lockdown

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Mobile, Optimization, Technology, Trends, Uncategorized
Comments

Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...

Read More