The importance of branding in the hospitality and tourism industry is evident in all marketing activities that businesses undertake. Brand logo’s, colours and design are used by the vast majority of us. We are all aware of a few big hotel and tourism brands in Ireland today. Centre Parks, Clayton Hotels, Maldron Hotels, Great National Hotels, Paddy Wagon Tours and lots more. But what do...
Read More
Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...
Read More
In the midst of another lockdown, Helen Leddy, a known hospitality marketing professional, has launched “Back Office Marketing”, a consultancy to help hospitality and tourism businesses with their marketing needs. With businesses at a stand-still around the country, Helen is offering no-obligation consultations to businesses to help them with their sales and marketing plans during and post Covid, social media strategies, online strategies and much...
Read More
2020 was a devasting year for tourism businesses across the world. Whether you were depending on domestic, international or corporate business, the effects of the Covid 19 pandemic were felt everywhere. In Ireland -restaurants, bars, hotels and tourism activities were closed for a total of 6 months and the 3rd lockdown in December came as another blow for these industries. ...
Read More