Helen’s Top 5 Marketing Trends for 2024
The marketing world is evolving at an unprecedented pace, challenging businesses to stay agile and embrace new trends. And 2024 is set to be no different. Recently our MD Helen sat down with the Meath Herald to provide a monthly article. They talked about all things marketing and predictions for 2024 trends. In case you missed it, we decided to share it here.
When sitting down to look at marketing trends for 2024, I realized the trends we spoke about this time last year had all become a lot more important in marketing. 2024 will be more of the same- video, AI, email marketing, and more! Customer behaviour is constantly changing and with less disposable income in our pockets, we must get smart about our marketing budgets too!
Here are my top 5 marketing trends for 2024.
AI and Bot Learning
Many of my clients have installed Chatbots on their business websites, and many of them have removed them also. Be careful about chatbots for your business- sometimes they can be more harmful. Also, be careful of writing with AI. The likes of chat GPT are not fully up to date with real-time information.
Video, Video, Video
TikTok has overtaken YouTube in video views. Vertical video is the way to go at the moment so get those Instagram reels and TikTok Videos out there – and be sure to show your face too!
Email Marketing
Email marketing needs to be part of your marketing strategy for 2024 if it isn’t already. Offer customers an incentive for signing up and send a newsletter, offers, etc once per month.
Keep up to date with Google
This may be a simple thing for many of us, but it always surprises me how many people don’t have their Google Business Profile up to date. Make sure your location, opening hours, website, etc are all linked to your profile correctly. Search is all on maps now so if you aren’t appearing correctly, you can be sure your competitors are!
Update that website!
Your website is your shop floor so be sure that your content is relevant, up-to-date, and easy to navigate. Do you still have Covid updates on there? Take them down!!!
So, there you have it, lots of things to think about for 2024. If you think you want to up the ante on your marketing in 2024, then give me a call or email me at info@backofficems.ie.
