In today’s fast-paced, digital-first world, hospitality and tourism businesses need to do more than just offer a great service or location. They need to stand out online, attract the right customers, and build lasting connections that drive loyalty. This is where digital marketing comes in—a powerful tool to elevate your brand and grow your business in 2024. At Back Office Marketing, we specialise in helping hospitality...
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The marketing world is evolving at an unprecedented pace, challenging businesses to stay agile and embrace new trends. And 2024 is set to be no different. Recently our MD Helen sat down with the Meath Herald to provide a monthly article. They talked about all things marketing and predictions for 2024 trends. In case you missed it, we decided to share it here. When sitting down...
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In today's crowded marketplace, building an authentic connection with your target audience is paramount. One effective way to achieve this is by leveraging trend analysis. Going beyond surface-level observations, trend analysis delves into the underlying values and beliefs driving consumer behavior. By aligning your brand with relevant trends that resonate with your audience, you can establish an authentic connection that builds trust and loyalty. In...
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Search Engine Optimization (SEO) is a crucial part of any successful online marketing strategy. It involves optimizing your website to improve its ranking in search engine results pages (SERPs), which can lead to increased visibility, traffic, and conversions. Here are some tips and advice for optimizing your website for search engines: Conduct Keyword Research Start by conducting keyword research to identify the most relevant and high-traffic...
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Marketing for Midterm The summer school holidays are coming to an end and most of us in the hospitality and tourism industry will be turning our heads towards plans for the midterm break in October. We were in a similar position last year where the industry was open, domestic tourism in Ireland was doing ok and there was hope in the horizon for pubs to reopen....
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It’s been in the news A LOT recently. The hospitality and tourism industry are suffering from a massive shortage in staff. Many reasons are being blamed for this shortage. An unreliable industry, staff retraining elsewhere, the PUP payment and much more. Our industry needs to act now in retaining and recruiting staff if we are to return to normal service. Any service business will know...
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Last January we wrote a blog on the Great recovery in the Great Outdoors. Seeing as we are still waiting on a roadmap for reopening, it seems more and more likely that the outdoors is where it will be this year in regards tourism this year. Over the past number of months we have seen more and more funding provided for new greenways, walking trails...
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Our top 5 tips and ideas St Patricks day was traditionally the start of the busy tourist season in Ireland. Thousands of international travellers would visit our Island to celebrate one of the biggest festivals of the year. In fact, St Patricks Day is celebrated in more countries than any other national festival. We were all devastated when St Patricks Day was effectively cancelled in 2020 and...
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ITIC Leading the Tourism Recovery conference 2021. The 10th of February 2021. The weather is baltic with a constant threat of snow, we have just come out of the longest January in history, the annual Irish Tourism Industry Confederation conference was broadcasted today virtually over Vimeo and we are still in lockdown. Lockdown 3 to be exact. Holding an annual conference can be a feat in itself...
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Fáilte Irelands Survive to Thrive Webinar- our key take-aways. The 1st of February is known on the Celtic Irish Calendar as the first day of Spring. A symbolic date as it creates a mindset that the greys of winter are behind us and better days lie ahead. A perfect day for Fáilte Irelands industry webinar where they shared with over 5000 attendees their plans for 2021....
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