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April 2021

Marketing outdoors
26 Apr

How to market your outdoor activities

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Restrictions have started to ease as of today, 26th April 2021. Outdoor visitor attractions and outdoor sporting activities can recommence with some conditions. We are expecting an announcement from government on Thursday as to when the rest of hospitality and tourism businesses can reopen. The presumption from many within industry is outdoor dining will open first. So what’s the best way to market your outdoor...

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21 Apr

How to market your environmental sustainability efforts

by Helen Leddy
in Advice, All, Conference, Ideas, Innovation, Marketing, Membership, Mobile, Optimization, Sustainable, Technology, Trending, Trends
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Promoting your sustainability efforts as a tourism and hospitality business may not be up there on a list of priorities prior to reopening. However, it is still something that your customers and guests care about. Probably even more so than before the Covid 19 pandemic. The vast majority of Tourism and hospitality business have already put sustainable practices and processes into effect- but they are...

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14 Apr

Our top tips for Marketing your wedding business

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Membership, Mobile, Optimization, Sustainable, Technology, Trending, Trends
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The wedding industry in Ireland was estimated to be worth €3.2 billion pre Covid. With on-going restrictions and so much uncertainty in regards to future planning, this figure will have dropped significantly. But weddings are still going ahead and are still a vital part of any hospitality industry- however small they may be. Smaller weddings are on the rise. The recent Weddings online survey stated...

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05 Apr

Failte Irelands Outdoor dining grant opens on the 12th of April

by Helen Leddy
in Advice, All, Ideas, Innovation, Marketing, Mobile, Optimization, Sustainable, Technology, Trending, Trends
Comments

Last February, Failte Ireland held their “Survive to thrive webinar” (read our key take aways here). During the webinar, Paul Keeley, Director of regional development introduced the 5 key areas of focus for this team in 2021. One of these areas was making the best of urban outdoors. Under that pillar, Failte Ireland have announced the Outdoor Dining Enhancement Investment Scheme. Under this new outdoor...

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