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Ireland

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Sustainable tourism Tag

As we step into 2025, the tourism and hospitality sectors are poised to embrace transformative marketing trends that will redefine guest engagement and service delivery. Here are the top five marketing trends set to shape the industry this year:   Artificial Intelligence (AI) Integration AI continues to revolutionise the hospitality industry by enhancing personalisation and operational efficiency. Hotels and travel companies are leveraging AI to analyse...

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Promoting your sustainability efforts as a tourism and hospitality business may not be up there on a list of priorities prior to reopening. However, it is still something that your customers and guests care about. Probably even more so than before the Covid 19 pandemic. The vast majority of Tourism and hospitality business have already put sustainable practices and processes into effect- but they are...

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Build Back Better- Sustainable Travel annual conference- our key takeaways. Sustainable living and travel has come to the fore in many conversations over the past number of years. Being kinder to our planet, reducing our carbon footprint and becoming more conscious of our choices. Have these conversations changed over the past 10 months of the Covid 19 pandemic? Absolutely not and if anything, customers and guests...

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