When you're running a business, it's easy to focus on the products you sell or the services you provide. But the reality is, customers often have plenty of options. So, what makes them choose your business over the one down the road? I'm Helen Leddy, Managing Director of Back Office Marketing. We work with small and medium-sized businesses across Ireland, specialising in hospitality and tourism, and...
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As a marketing business, it's easy to spend most of the time talking about websites, social media, SEO and digital strategy. These are all incredibly important parts of growing a business - but they're not the whole picture. A couple of weeks ago, we attended the County Meath Chamber Business Showcase, and after the event, it gave us a chance to reflect on why networking events...
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Artificial Intelligence (AI) has become one of the biggest talking points in the marketing world over the last few years. From generating social media captions to creating marketing plans, blogs, and graphics, AI tools are helping businesses save time and streamline their marketing efforts. At Back Office Marketing, we regularly use AI-powered tools to support our work and improve efficiency for our clients. However, while AI...
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