You can have a great product, an excellent service and a strong marketing strategy — but if you're putting your message in front of the wrong people, your marketing is unlikely to deliver the results you want. One of the most important parts of effective marketing is understanding who you're actually trying to reach. Your target audience isn't simply "everyone who could buy from us". In reality,...
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Autumn is one of the best times of year to take a fresh look at your marketing. After a busy summer, it is easy for your website, social media, Google Business Profile and wider marketing strategy to have fallen down the priority list. But with autumn bringing new opportunities, seasonal events and the run-up to Christmas, now is the perfect time to review what is working...
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As a marketing business, it's easy to spend most of the time talking about websites, social media, SEO and digital strategy. These are all incredibly important parts of growing a business - but they're not the whole picture. A couple of weeks ago, we attended the County Meath Chamber Business Showcase, and after the event, it gave us a chance to reflect on why networking events...
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