The Royal Meath | Website Design
Located in the vibrant centre of Navan lies a true gem of the town’s social scene: The Royal Meath Pub, also known simply as ‘The Royal.’ For decades, this establishment has stood as a cornerstone of community life, drawing locals and visitors alike with promises of good company, hearty laughter, and, of course, exceptional pints and pizza.
The Royal Meath has been working with Back Office Marketing since Helen started the company in 2021. While working on their social media presence it was abundantly clear that they needed a new website. Philip McCormack set to work strategising the layout, UI (user interface) and UX (user experience). Understanding the preferences and expectations of The Royal Meath’s customer base was paramount in designing a website that not only appealed aesthetically but also facilitated intuitive navigation. By placing himself in the shoes of the consumer, Philip ensured that every aspect of the website resonated with visitors, creating an engaging and seamless online experience.
Features Of The Website
Dark Theme Website: The reason behind this is simple. Pubs and bars are for a night scene and are therefore generally a darker ambience. Philip wanted to create this vibe when a user visited the site. The dark theme also ensures improved visual content emphasis, allowing images and text to pop.
Responsive Design: Gone are the days of struggling with awkward layouts or zooming in and out to view content on different devices. The website now seamlessly adapts to provide an optimal viewing experience, whether you’re browsing on a phone, tablet, laptop, or desktop.
Static Navigation Menu: This is probably the most common type of menu, and for good reason. Creating ease of use, website visitors can easily find what they are looking for. The layout smoothly transitions into a hamburger menu for users on mobile and tablet devices. This design guarantees that visitors can effortlessly navigate the website, locating the information they require without any inconvenience.
Clear CTAs: Above the fold on the homepage you are immediately greeted by a Call To Action (CTA). Directly beneath, two additional CTAs are presented clearly. It’s crucial to strike a balance and not overwhelm users with an excess of CTAs, as this can lead to confusion. Each CTA should be easily visible, action-oriented, and straightforward, guiding users seamlessly through their online journey.
SEO: Ensuring the SEO is up to speed is important. Adding keywords relating to the industry and area and alt tags on images ensure a higher ranking on Google.
Have a look at this recent project: www.royalmeathbar.ie
If you’re considering a new website, updates, or redesigns for your business, Back Office Marketing is here to help. Contact us at info@backofficems.ie to discuss your needs and let us bring your vision to life.
